Local businesses are constantly competing with each other to be the best in their industry. Those efforts are often fruitful, at least for those with access to the right tools. For many Denver businesses, blasting past the competition is an old hat. Here’s what some of the best Denver businesses are doing.
Responding to online reviews (positive and negative)
The local Denver businesses getting the lion’s share of sales always respond to online reviews, both negative and positive. A response achieves two important things. First,, and second, it helps develop a positive reputation.
An overwhelming majority of people make purchase decisions based on reviews. Google knows this and uses it to its advantage. For instance, Google representatives specifically state that responding to reviews on Google My Business can improve your visibility.
Denver businesses that respond to reviews have a better chance at getting their listing seen more often than businesses that never respond to reviews. If you want to copy these results, the key is to be professional, positive, specific, and focus on solutions when responding to negative reviews.
Reputation management
In addition to increasing visibility, responding to reviews helps a business build a positive, trustworthy reputation. By responding to negative reviews, businesses show potential customers how they handle issues and that they always give the customer the benefit of the doubt. This makes potential customers more likely to buy.
Hiring leaders
The best Denver businesses hire leaders for supervisory and management positions. in the recipe for success. Teams with strong leaders get better results, which creates happier customers.
Focusing on their customers
Successful businesses always put their customers first. Customers are a business’ source of income. No matter what strategies a business uses to achieve success, they all need to be customer-oriented to work.
Focusing on customers can include a variety of things, including offering online and phone support, offering refunds and exchanges, and asking customers how they’re doing.
Creating a desirable work environment
A business can’t beat the competition without a strong team of employees who are loyal, dedicated, hard-working, and enjoy coming to work every day. The most successful local Denver businesses have amazing work environments where people feel valued and appreciated. They want to come to work every day and consider their job an important part of their life.
If you want to achieve a high level of loyalty in your business, try by easing up on your policies and dress code, or by working fun, positivity, and upliftment into everyone’s day.
Spending money on marketing
You can’t make money without spending money, right? While some people can prove this false, that only works to a small extent. When it comes to marketing, the Denver businesses getting big results are those who spend money.
Marketing isn’t free and it’s not a DIY project. Getting results requires a high level of expertise and experience. Business owners who are serious about taking their business to the next level aren’t afraid to create a deep marketing budget.
Going above and beyond
Going above and beyond is the fastest way to a customer’s heart. Good customer service is getting harder to find these days, and businesses that go above and beyond end up with fiercely loyal customers.
One of the ways businesses go above and beyond is by being generous. The best companies aren’t afraid to take the hit to please a customer. Here are several ways businesses extend generosity to their customers:
- Issuing a refund after the end of the refund period
- Letting a customer keep a refunded product to avoid the hassle of returning the item
- Offering upgrades for free when a customer thought they were getting more for their money
- Offering really good loyalty program perks, like free drink refills or discounts
When you make it your standard to go above and beyond, you’ll stand out amongst your competition.
Using Google PPC ads
Ever wonder why there are lines out the door for local businesses that don’t seem to advertise? They’re advertising, but not through flyers and emails. Many of those businesses are using Google’s PPC ads. If you want big results, to generate leads and customers.
Beat your competition with a strong strategy
No matter what tasks you perform, crushing your competition requires a strong strategy. If you’re a local business, you need a coordinated effort that combines digital marketing, direct marketing, PR, and a desirable offering. When you have all of these things, you’re more likely to rise above your competitors regardless of your market.