WiziShop, one of the most popular and successful eCommerce platforms in France, is beginning 2022 with exciting plans for a global launch. The SaaS business has been helping French-language eCommerce businesses serve their customers for more than a decade, and they’re now ready to bring their expertise to the rest of the world.
WiziShop’s SEO-powered approach to eCommerce sets the platform apart from other eCommerce software. As they prepare for their international launch, they’re aware of the importance of search engine optimization in the eCommerce sphere. Its mission is to provide technically optimized websites with advanced SEO features so that entrepreneurs can take full advantage of this marketing lever.
What Makes WiziShop Different
Like other eCommerce platforms, WiziShop hosts its clients’ websites and offers templates for their online shops. However, WiziShop takes a unique SEO-first approach to web design and development. SEO is at the core of their platform, so all of their shop templates are optimized for search engines.
Many eCommerce platforms prioritize design and offer aesthetically pleasing templates, but they don’t consider SEO when creating these options. This allows shop owners to build attractive and appealing websites, but the sites are virtually impossible to discover through a Google search. By building SEO-powered websites, WiziShop helps its clients expand their audiences and stand out from their competition.
All of WiziShop’s SEO services are included in their subscription. Business owners don’t have to install extra plugins or pay for third-party design or SEO services. The system is completely streamlined, and all of the SEO features are accessible to everyone. This eliminates the need to pick and choose different SEO elements based on budget.
WiziShop offers its clients additional features as well. One of their most notable perks is business coaching, which connects entrepreneurs to experienced, knowledgeable coaches who can offer a wealth of information. WiziShop caters to businesses of all sizes and ages, but the business coaching is particularly valuable for entrepreneurs who are just starting their eCommerce journey. WiziShop also offers unique video content explaining how to make the most out of an eCommerce store and how to utilize extra marketing strategies.
Optimized Websites Beat the Competition
Ecommerce retailers often focus heavily on the aesthetics of their store design and on their social media marketing. These factors do play a significant role in the overall performance of the business, and their importance should not be understated. However, SEO is a frequently overlooked element to marketing that is critical in any industry.
The barrier to entry in the eCommerce sphere is low, which means the market is flooded with online stores serving every niche imaginable. To beat the competition, retailers must establish a strong online presence. The first step toward building a loyal customer base is to make the consumers aware of the store’s existence, and SEO is the most effective way to accomplish this.
By optimizing their store for search engines, eCommerce business owners increase their chances of appearing in the first page of Google results. This gets their brand name and content seen by consumers who are actively looking up terms related to the business. The people who discover a store through a Google search are likely to make a purchase because they are already looking for the product.
SEO is a reliable and cost-effective investment for business owners since it delivers qualified leads. Fortunately, all of WiziShop’s websites are built on a foundation of SEO, so the eCommerce stores will appeal to search engines from the very beginning.
What Clients Are Saying
WiziShop has garnered many positive reviews from satisfied clients over the years. The platform currently has a 9.5 out of 10 rating on Verified Reviews, an independent review site. More than 250,000 retailers have worked with WiziShop since 2008, and clients praise the platform’s high-quality shop templates, customer support, and educational resources.
WiziShop’s success in France will pave the way for its global launch. The team behind the platform has seen the eCommerce world explode in popularity in the last decade, and they’ve supported their clients every step of the way. WiziShop is proud to announce their expansion, and they are optimistic about their ability to succeed as an international eCommerce platform.
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