Just a few years ago, you wouldn’t have heard about esports. Now, it’s getting more popular by the day. If you’re not familiar with the term and are unsure what esports is, don’t worry. Here’s a quick look at what it entails and why many people are starting to take notice.
Billion Dollar Industry
Esports has become a multi-billion dollar industry in recent years as the interest in competitive gaming has grown. It has become so popular that colleges have created scholarships to recruit players in top games, and companies have begun sponsoring teams to compete in tournaments.
The Industry Has Grown Exponentially
Esports has grown exponentially in popularity over the last decade, and it shows no signs of slowing down. A decade ago, most people would have been hard-pressed to tell you what esports was. However, today, millions of people worldwide tune in to watch it.
So what’s responsible for this meteoric rise in popularity? Here are some of the factors that contributed to its growth:
Technology Is Getting Better
Not only do games look more realistic, but they’re also much more entertaining to play and watch. As a result, they’re and fans at an unprecedented rate.
More Accessible
There are many people who don’t have access to traditional sports like football or baseball, but they can still participate in esports thanks to the internet. This means even if someone lives in an area where there aren’t any teams nearby (or even an arena), they can still play on their computer or phone against someone across town or across the country without leaving their home, just like with casino games.
Similarly, at , you can pick and play your favorite games no matter where you are. The stress of leaving home to play a few games is no longer an issue.
Sponsors Want to Be Involved
Esports has seen a meteoric rise in popularity over the last few years, and part of this is because companies want to be involved with esports by sponsoring them in tournaments. One of the biggest reasons for the increase in popularity of esports is the . Sponsors want to be involved with the success of these tournaments because it allows them to advertise their products to an audience that’s difficult to reach. This, in turn, helps drive up sales.
Takeaway
Looking at how fast this market is growing, it certainly seems that esports is here to stay, and marketers would be well served to look into how they can use esports events as part of their marketing strategy. With the increased interest in esports, the industry will likely grow further, further accelerating revenue for esports-related businesses and consumers.