Many times, people download an application they are happy with and recommend it to their friends and family, did you think about why that happens? Well, first of all, it has a lot to do with the team behind the app development. It is not easy to make a previous analysis to create a quality product and much less when it is something that the client needs.
must fulfill several analyses and tasks to achieve the goal of making something useful, functional, and interesting for the customer. The main axis of any app developer is, then, to achieve a plan of action through marketing tools.
This analysis is done by defining the needs, characteristics, and profiles of potential customers. For this purpose, customers are classified into different groups and specific measures are taken to reach them. An important element to consider is to define what is a need in order to know if the application can solve it.
People have a need that may or may not be satisfied by a product or service. This first step, which is crossed by expectations, demands, needs, and satisfaction, is what makes it possible for the customer and the supplier of the product or service to have a stable relationship.
It is well known that customers come back looking for the product if it is of high quality or if they have received adequate information, attention, or experience, in the case of a website and the functions that facilitate user navigation on a website.
Customers constantly change their needs, motivations, tastes, and environments. It depends on this to be able to meet their demands, to make analyses that allow to understand the functioning of their desires, and to define them by the group through divisions that allow deepening in each characteristic.
Adapting is a way of keeping customers as it is directly related to the ways of sustaining a bond that has benefits on both sides. The one who offers the service has a monetary or advertising return from the one who buys or acquires the service.
In order to know how to satisfy customer needs, we must know that there is a difference between consumer, customer, and user. Below we will define each of these so that you can take into account their characteristics:
Customer: the customer is the person who buys on a regular basis from a company. He/she is called a regular consumer since his/her actions are expected.
Consumer: the consumer is the person who buys a product or service. This definition is used to distance him from the seller.
User: this person is a fan of the service or uses the product. Consumers usually relate more to web activity than to physical stores, since they do not make a direct purchase but acquire, through a means of payment or not, the habit of consuming something, deepening it. This can be from a type of literature to a series.
In the case of customers, in order to offer them better attention and services, the ideal is to collect demographic, sociological, psychological, and valuation data. How is this done? Well, through interviews, surveys, and direct questions to customers.
There are important aspects that we must know about the customers and this is discovered before a previous analysis of the market. It is not the same to offer all customers service because they all have different demands, interests, desires, and needs. It is necessary to clarify that a company that wants to retain or get a customer competes with hundreds since the customer has a lot of offers.
What tools are available to obtain customer information?
- Data registry
- Surveys
- Personal interviews
- Participant observation
- Telephone conversation
- Data collection
- Group discussion
To achieve a better customer industry experience we must always put the customer’s needs first and analyze them. Knowing that it is a way to generate a market identity will achieve brand growth. The customer is one of the fundamental tools for the strength of a company, so we must know and take care of him.