Most of the customers are willing to pay more for a better experience. Considering that, exceptional customer experience is a top priority for most businesses today.
Therefore, brands explore the best practices, develop and implement top strategies to achieve higher customer satisfaction rates, and make every customer interaction with the brand easy, pleasant, and seamless.
But modern customers expect even more. That’s where the Salesforce innovations come. By leveraging Salesforce technologies, companies can significantly improve user experience, build strong customer relationships and increase revenue.
What Does Customer Experience Mean?
We define customer experience as interactions and experiences the customer has with a particular company or brand throughout his entire journey: from the brand discovery and first contact to becoming a happy customer.
According to multiple studies, customers have more power today than ever before. They easily switch between brands looking for better experiences, affecting the company’s market position and revenue.
Customer experience is a part of CRM (Customer Relationship Management) which is why implementing the Salesforce cloud platform is the best practice here. Okay, we won’t keep you on the edge of your seat any longer. Instead, let’s see how the Salesforce Experience Cloud can help you make your customers happy and improve user relationships.
What are the Advantages of Using Salesforce for Better User Experience?
Salesforce is used in different industries, including retail, business services, technology, finances, and manufacturing. It’s also widely used by nonprofits ().
So no matter what business you have, if you are looking for ways to deliver personalized experiences based on a customer’s unique needs, then Salesforce is your best choice.
Being a leading world business CRM, it provides rich cloud-based functionality essential for delivering outstanding experiences and enhancing customer relationships.
Here are some reasons why leveraging Salesforce is always a good option:
- An integrated collection of tools and solutions that help provide customers with tailored engagement and individual attention. For instance, with Salesforce Analytics tools, you can easily measure customer satisfaction and use this data to improve your customer service and deliver better digital experiences in the future;
- Salesforce unites marketing, sales, commerce, service, and IT departments with a single, shared view of customer data. This is what helps you grow relationships with your customers and deliver ultimate customer experiences in Salesforce by providing only relevant information, solving issues fast, sending automated messages in time, etc.;
- Salesforce allows you to create highly customizable and cost-effective custom applications per your particular business needs. If your Salesforce solution doesn’t fully address your sales, customer service, or marketing needs, you can always opt to build custom apps with Salesforce app development services. It’s a good idea if you need to cover complex, industry-specific processes of your business;
- Looking for secure, already tested solutions to expand out-of-the-box Salesforce CRM’s functionality? Leveraging pre-built Salesforce App-Exchange apps and components is the easiest way to get the required functionality only in a few clicks.
All of the above help businesses and organizations of all sizes gain a complete view of their customers and deliver those crucial surprise-and-delight moments making the customers happy and satisfied with the service.
What Can Features of Experience Cloud Help You Enhance Customer Relationships?
Salesforce Experience Cloud is a software system with an integrated set of technologies, digital marketing products, services, and solutions that help organizations digitize business operations, engage customers, drive customer relationships, and collaborate effectively with partners. With Experience Cloud, you create secure and engaging websites or portals connected to your Salesforce CRM to service customers more effectively, close deals faster, and get work done in time.
Let’s go over some of the coolest Experience Cloud features that help you build strong customer engagement and improve customer relationships:
- Create an emotional connection with your customers by building beautiful, feature-rich, easy-navigate sites. With Salesforce Experience Builder, you can craft and customize no-code or low-code branded sites that captivate audiences and increase user involvement;
- Personalization. Within Experience Cloud, you can control your audience’s interaction with your site and deliver only relevant information to your customers following their interests and needs. Creating personalized experiences keeps your customers engaged with your content and your company itself;
- Automation. Salesforce provides multiple tools (Lightning Flow, Approvals, Process Builder, Workflow) to automate your organization’s repetitive business processes. With this feature, you can drive sales by sending automated, targeted, personalized messages to prospects, keep your existing users engaged by sending custom notifications, or delight your customers by sending thank you emails after shopping;
- Create cloud communities so your customers can interact with one another globally. With Experience Cloud, you can make them all meet at one place anywhere to discuss your products, services, or company itself. You can create private or public groups to share information, discussions, files, or recommendations across the whole community;
- Strong content strategy. Enable Salesforce Knowledge in your Experience Cloud site to supply your customers with the needed knowledge articles. You’ll be surprised how Salesforce Knowledge helps with case deflection, improves customer satisfaction, and boosts your agents’ productivity. You can also use the additional AC Knowledge Management Enterprise to supply your Experience Cloud site with some new smart features for better Salesforce Knowledge Base management;
- With the Moderation tool, capture customer feedback in real-time and moderate posts and comments within your Experience Cloud site to improve conversions and keep customers engaged with your brand. By adding embedded service chat to your Experience Cloud site, be available round-the-clock and automate responses to FAQ so that your customers feel sure they’ll be heard and understood whenever they have a question or face some issues.
Use Salesforce Experience Cloud To Its Full Potential with Advanced Communities
Need help or consultation about Salesforce community cloud development or integration? Advanced Communities provides professional Salesforce Experience Cloud services, helping its customers succeed with the Salesforce CRM and Experience Cloud DXP platform.
We also provide feature-rich Experience Cloud products and powerful solutions to enhance your site functionality following your special company needs. Make your Experience Cloud site upgrades faster and more secure with our tested and ready-to-use solutions such as AC Knowledge Enterprise, AC Ideas Ultimate, AC Events Enterprise, and AC MemberSmart.
Don’t want to run the risk of paying twice? Leave your to professionals. Choose Advanced Communities, the leading Salesforce community cloud consulting provider. Wow your customers with fantastic service!