Today, millions of people exchange their thoughts, ideas, and views on social media. It is the best and the most helpful way for staying connected. People are increasingly using it to enhance their careers by connecting with the right people. Social media platforms like LinkedIn have proven to be highly beneficial for job seekers, while there are other platforms like Instagram and Facebook helping in grabbing business opportunities and projects. However, it is important to know the right strategy to use these social media platforms in the best way to make the most of it.
If you are an influencer or someone looking to attract the attention of potential employers through your Facebook or Insta profile, you must find ways to get and increase Insta followers to get noticed by companies looking for promising influencers or candidates. So, here we will discuss how to effectively use social media to as well as to flourish your career.
Today, about 92% of companies are using social media platforms to search for prospective employees. Also, most HR managers go through the social media profile of a candidate before shortlisting. Here are some tips regarding how you can effectively use social media and get a job:
Make a good plan
First, chalk out a good plan; decide what and how you will attain your goal of getting a good job. Having a game plan for job searching through social media must include joining Facebook groups, updating the profile, connecting with prospective employers, etc. However, don’t do all these things at once, go at a steady pace.
Don’t rush to make an account on every social media site
When we say being active on social media platforms, we are emphasizing being selective. You must choose your social media platform carefully. If you are using social media platforms for getting business and generating revenue, then you must choose the platform carefully. For example, if you want to explore job opportunities on social media forums, then you must mark a strong presence on relevant platforms like LinkedIn. Keep your profile updated with your credentials and achievements. Spend some time on those social media sites on which prospective employers are active. Post statuses or pics that’ll help them know about yourself and how well you can present yourself before the outside world. Also, ‘like’ several company profiles as per your choice, so that you can easily find out about any new updates or the time when they’re hiring. This will open new routes to land a good job.
Have a professional image
Whenever posting any public comment, remember to sound decent. Your profile should appear to be clean and professional. The kind of content you post, and pictures you share, reveal a lot about your personality, which the companies would certainly have a look at when they are considering your candidature. Also, refrain from posting any offensive and controversial posts on any topic. Do not post anything that is questionable or could affect your chances of landing a good job, so have a clean profile to increase your chances of landing your dream job.
Remember to use your real name. Though it is tempting to use a nickname, do not do this, as it is better to use your original or real name as much as possible. This is a professional approach, and people will be able to find your profile easily. In this way, you will be able to search for jobs in an easier way.
Go for active searches
Another way to improve getting a job from social media is to check company information or Facebook pages, Twitter feeds, and LinkedIn groups. If you have a preference for any specific company, try to join the Facebook group created by the people in your area. As there, you can come across multiple job postings.
Make your contact information easy to find
Getting your contact information through social media may be difficult if those profiles are private. Having contact information available doesn’t mean you have to give your phone number; it could be a secure step like leaving your email address. You can also give the link to your LinkedIn page, where anyone can send messages.
Get involved in the social media discussions
You will be able to find interesting discussions happening across social media sites regarding every industry. You can keep an eye on those debates by searching hashtags on Twitter, setting Google alerts, and looking for related groups on Facebook pages and LinkedIn. Engaging in these debates with good research will help you know your stuff, which is a strong way to impress potential employers. Just make sure that your comments are right, intelligent, and do not be hateful to others. This will also help you to get more followers on social media.
Update your profile often
To use social media as the best way for job searching, it’s crucial to keep your profile information up to date. Check that the descriptions and contact details given by you are accurate, and make sure that all those posts can successfully reflect your current, professional self.
To stay top of things, choose the scheduling tools
Suppose you think that it is a troublesome task to update your social media profiles regularly. In that case, you can choose some scheduling tools to get ahead and share information directly from your browser.
Meet offline
If you successfully develop a good discussion with a placement manager or HR manager of a company online, take it offline to create a more lasting impression. Social media is a place where it’s easy to forget a new person in a short time span. Proposing to meet up for a cup of coffee to discuss some ideas is always a good way to consolidate your meeting online.
Concluding thoughts
Using the tips discussed above, you can build a strong online presence and get noticed by potential employers. So, enhance your profile, project a professional image, engage in meaningful discussions, post pics of professional achievements to grab a lucrative career opportunity for a bright future.