As statistics suggest, video advertising is on the rise, as audiences are more captivated by video content than ever, with .
2022 has come with changes: more and more marketers are now looking to attract clients using bright new methods, including creating a video marketing campaign. But this is by no means an easy job; you need to carefully plan your moves, study the market, and know your customers. The plain text had its moment, but now the video is in the spotlight. With engaging content and solid production value, you can catch consumers’ attention to your brand. So, let the videos be part of your content marketing strategy and see how your entire campaign will change for the better.
Here are some essential facts and recommendations on creating an inspiring video advertising campaign:
Set a timeline and budget
Although a video lasts just a couple of minutes (sometimes not even that much), it can still be a costly and time-consuming process; that is why you need to carefully plan your finances and timeline before embarking on this journey. Make sure you know every step of creating an advertising video and arrange each phase to suit your established deadline. Think about the timeline as your guiding light that helps you stay on top of the game. Also, it is recommended to have a timeline in place for your employees – marketing, production, and social media departments all have their own tasks, so make sure they accomplish them in good time. If one fails to deliver the project on time, the other will be delayed, and so on.
Budget is also crucial when it comes to a successful marketing campaign, so ensure you have your finances in place before starting such a project. Inform yourself about the costs associated with specific services like sound editing, scripting, and social media distribution, and make an informed decision based on your needs.
Use the first few seconds wisely
Since , it is critical to take maximum advantage of those seconds. We know that it is challenging to tell a whole story in a short video of about 2 minutes, not to mention 8 seconds, but if you consider a few facts, we guarantee that it will work. Thus, try as much as possible to clarify what the video is about from the first seconds and assure the consumer that what comes next is worth their time. You can motivate consumers to watch with a looping teaser that is humorous (a joke never hurts), thought-provoking, and captivating. Then, focus on your brand’s core values and give details about your newly released products or services.
The secret is to condense the video to perfection, not making it lengthy – people get bored quickly, and if you cannot catch their attention from the very beginning, it is a real challenge to do that later.
Be a storyteller, not a salesman
We know that you might be tempted to promote your products (after all, this is the video’s purpose), but if you want to stand out from the crowd of competitors, you would better focus on storytelling. Whether emotional or humorous, videos of this kind appeal to the consumer and indirectly motivate them to buy. There is no secret that customers respond to emotional messages, but ensure you deliver them subtly. You want your video to be neither too sappy nor too promotional, so pay attention to these details. To strengthen the message, you may also want to add some music in the background, preferably something associated with your brand. , for example, offers a wide range of melodies perfect for clients’ videos, podcasts, or any other type of project that may be used to improve your marketing campaign. Inspiring stories accompanied by the right background music can do wonders, so you should not exclude this option when working on your advertising videos.
Pick the right platform to distribute your video
Knowing your target audience plays a vital role in this case, as you can choose the platform based on where consumers spend their time. Think about the platform you are going to use even before starting the production process – it is all in vain to create an inspiring advertising video if it cannot reach the intended audience. You may think that there are plenty of options regarding social media platforms (and indeed are), but do you remember the principle of quality over quantity? That means you have to select your platform based on several criteria, including the type of video that is most shared and appreciated there, the audiences present on a particular platform, and your objectives.
There are platforms that better pair with static image posts and others that praise videos. TikTok, for example, is a video-based content platform that gained in popularity in recent years, with more than one billion users worldwide. So, if it aligns with your campaign’s goal, do not think twice – your advertising video can go viral if you are a bit creative!
Choose the best type of video
Videos communicate a message, but the video type you opt for assures the message is derived correctly. But with so many variants, it can be challenging to decide on the style that best meets your advertising goals. The main types of videos include commercials, explainer videos, testimonials, product videos, animation, and Q&A videos. Product videos, also known as , focus on the launch of a new product or service. On the other hand, video tutorials help customers understand your products or services, teach people how to use them, and answer frequently asked questions. The latter is an excellent way to connect with your customers, as it is very common for users to look for advice on the Internet.
Last words
Do not forget to end your video with a call-to-action to make sure your audience reaches your products or services with ease.
There are, without any doubt, several steps to take when planning your video marketing strategy, but with a bit of patience and creativity, you will be closer to your goals.