Your website is the public window into your business. You can design the best graphics on a logo maker to represent your brand, but it doesn’t do your business much good if no one can see it. Having an effective website can do wonders for your bottom line, but it can be difficult to know how to gauge its effectiveness. Here are some important metrics that you can track to help your site make a bigger impact on potential customers!
Metrics and Analytics
There are a lot of ways that companies can examine their internet presence to find out if they are making connections with online visitors. These metrics typically relate to a user’s activity on the site, such as how long they stay on a particular page or which products they place in and remove from their virtual cart. This is valuable data that can help companies determine which aspects of the web experience are working well and which need improvement.
After establishing your site with a blog and branding from a , it’s easy to gain access to these metrics with Google Analytics. This service tracks website data and formulates reports on online traffic throughout the business’s domain. is easy and will allow your marketing team to make better decisions when updating the site and creating new pages.
Important Numbers
One of the benefits of Google Analytics is the wealth of data it offers for analysis. This can also be the service’s biggest drawback if you don’t know which information is important. It’s important to track the right data if you want to get the most out of any website. Some of the more integral metrics to track include:
Visitors
Businesses want to know who shops at their stores or is looking for their services. The best way to judge how attractive your site is to virtual guests is by looking at the number of visitors. This traffic data is essential since other metrics rely on people actually arriving at your site! If this number is too low, it won’t matter what the other metrics report. You should work to boost traffic first so you can get reliable data on other aspects of your site as well.
Bounce Rate
Similar to tracking visitors, the bounce rate tells companies how long guests stay on their pages. Typically, a visitor will hop on a site, see it doesn’t have the information needed, and bounce right back out. A higher rate indicates your website doesn’t actually provide pertinent information to searchers, dropping you down the results page. Simple changes can drastically affect the bounce rate. For example, a logo maker may want to add a wider variety of samples on their page if potential customers are unimpressed by the current offerings.
Average Session Duration
An indication of how engaging your website is, the average session duration shows how long people actually spend interacting with your site. An eCommerce company would want shoppers to spend as much time browsing as possible. If these numbers are low, increasing customer engagement may make a big difference in keeping virtual eyes on your company’s products.
Top Traffic Sources
It’s not just a good idea to track how many people arrive at your site. You should also know how they got there. Tracking the sources of visitors helps companies better understand what is driving traffic to their sites and provides insight into which methods are more effective at drawing them in. There are a few metrics that track different ways to draw in traffic, such as:
- Backlinks
- Google Searches
- Social Media
- YouTube
If a logo maker is getting more site visits from its newsletter than via , it may be a good idea to reassess how well your external and internal linking structures are organized.
Device Sources
Modifying a website for mobile use seems like good business sense today, but it isn’t always the primary driver of web traffic. Analyzing device sources lets you know the method visitors use to interact with your site. Discovering that people spend more time on certain pages via mobile may lead you to focus more time on optimizing the website for mobile users than you would otherwise.
Assessing Success
The best way to know if your website is doing its job is by looking at its metrics. From logo makers to lawyers, every business should have an internet presence that’s both engaging to customers and represents the company brand. By looking at these metrics, you’ll have a better chance to craft a site that not only draws in more traffic but keeps visitors engaged and thinking about your brand!