Industry

Marketing Funnel

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Your customer’s journey with you is shown by a marketing funnel.

From the first time someone hears about your business to the time they buy something from you, marketing funnels show the way to conversion and further.

With careful analysis, a marketing funnel shows you what your company needs to do at different stages to influence customers. By using the , you might be able to make more sales, get more customers to stick with you, and make more people aware of your brand.

How has the marketing funnel changed over time?

Elias St. Elmo Lewis made a model at the end of the 20th century that shows the different ways a customer interacts with a business. According to the “AIDA” model, every purchase involves:

  • Awareness: The prospect knows what problems they have and what solutions might work for them.
  • Interest: The prospect is interested in a set of products or services.
  • The prospect starts to think about a certain brand.
  • The prospect decides whether or not to buy.

Defining the marketing funnel

Since the early 1900s, the marketing funnel has been the same at its core. But there isn’t a single model that all companies agree on. Some people like to keep their models simple and use the “TOFU-MOFU-BOFU” strategy, which divides the top, middle, and bottom of the funnel into three separate parts.

Others think that the marketing strategy gets better if you add the “loyalty” and “advocacy” stages to the funnel. After all, when customers leave a business, it can lose up to $1.6 trillion a year.

Marketing funnel strategies for each step

The parts of the marketing funnel work together as a whole. This means that each part of the journey has to work perfectly for the whole thing to go well. There are a lot of things that make their marketing funnel smoother. As an example:

  • Awareness: Branded content strategies make people interested and open to future interactions.
  • Consideration: Customers use brand advocates and social proof to help them decide between you and your competitors.
  • A simple way to buy something reduces the risk of buying.
  • Loyalty: Customers stay with a business if it has a loyalty program with regular discounts, email communication, and social media.
  • Advocacy: People who are interested in your loyalty program will help your marketing funnels in the future.

What can marketing funnels do for you?

Marketing funnels make the journey of a customer easier for a business to understand and follow. These solutions plan the steps their clients want to take at each stage of the decision-making process.

A marketing funnel can be used for almost every interaction with a customer. You need a marketing funnel if you want to make sales online, bring people into your brick-and-mortar store, or get clicks as an affiliate. The funnel is a powerful way to show where you are in the process of getting to know your customer.

The best thing about marketing funnels is that they can be measured. Your funnel shows you where customers are leaving, so you can change your strategy. For example, you need a better brand awareness campaign if you lose customers before they get to the second stage.

How B2B and B2C marketing funnels are different?

Depending on who your customers are, marketing funnels often change.

  • Customers who buy from B2C companies often go through the funnel on their own or with trusted advisors like family and friends. B2C customers might never talk to a company rep face-to-face.
  • B2B customers buy in larger groups that are more focused. In the early stages of the marketing funnel, B2B customers talk directly with sales reps.

When you change your funnel to fit your user personas, it works better right away.

You may discover who is contacting you and why using the funnel platform website builder. The simplest way to figure out which people will convert is to create funnels on-the-fly and then split them down based on any characteristic or behavior of the users. Finding friction points in your funnel is another way to keep people from abandoning your site. 

Visit for more information about the website builder for the funnel platform.

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